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Five Hidden Benefits of Designing Your Own Logo

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Jul. 15th, 2008 | 02:42 pm
posted by: jacksmoderator in corporatenews

Five Hidden Benefits of Designing Your Own Logo 

1. If you're an entrepreneur, your brand is a reflection of your personality, not of someone else's interpretation of it. No one knows your brand like you do. If you hire someone else, be prepared to explain a lot about your brand, including its history, benefits, audience, competition, etc. Some entrepreneurs assume they can't design it themselves because they're "not creative."
2. You'll end up doing the "heavy lifting" anyway. Whether you hire a designer or create it yourself, you must decide what you want to say and how you want to say it. You, not the designer, will be called upon to clarify your ideas and prioritize your messages. I refer to this as the "heavy lifting" because it's actually at the heart of your design. 
3. You'll save time. By designing it yourself, you can work on your project at your speed, based on your timetable, at your convenience. The revision process requires no meetings, phone calls or email communication. There's no waiting on someone else's schedule, or hoping they'll hit the mark by a certain date. And time savings equals cost savings. 
4. With DIY, functionality usually trumps form, not vice versa. Many designers assume their job is to make your materials look great -- not necessarily sell great. (Consider that most graphic design awards are based more on creativity than results.) You don't want mere decoration. Other common mistakes in the graphic design field include making a piece too trendy (so longevity suffers) or "over-designing" it (so sales suffer).
5. Self-sufficiency breeds satisfaction. Receive the satisfaction and actual pleasure that comes from turning your ideas into visual reality. You've customized your project to meet your exact needs. You're bringing your brand to life and sharing it with the world.

More Info: http://www.thestreet.com/story/10424476/2/five-hidden-benefits-of-designing-your-own-logo.html
Related Link: http://www.thestreet.com/story/10424476/2/five-hidden-benefits-of-designing-your-own-logo.html

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